With a mission to help you Love Ur Curls, the team at LUS | Love Ur Self made sure that we put a lot of LOVE into developing our products.
All of our products are free of:Sulfates | Silicones | Parabens | Paraffin | Phthalates | Propylene Glycol | DEA | Mineral Oil | Gluten | Synthetic Dyes
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When it comes to great natural ingredients for hair and skin, there are hundreds out there. Unfortunately, many of these ingredients just sound good on labels and have very little to no actual benefit for the hair. We did not want to use an ingredient just because it sounds good. For this reason, we worked closely with our chemists to see how several ingredients interacted together and as part of the overall formulas.
After months of research and development in the lab (and several failed attempts at creating the perfect curl formulas) we selected the following key ingredients because they simply worked and delivered on the promised effects.
Moringa Oil: Nicknamed the “miracle tree” for its many healing properties, moringa is full of vitamins, minerals, amino acids and protein. Moringa oil, which is extracted from the seeds of this superfood tree, has numerous healing & moisturizing benefits for hair and skin (far too many for us to list here, but we encourage you to look them up). We searched the globe to find the very best and purest moringa oil for use in our products. Luckily, we found the “Moringa Queen” in Kenya – an incredible female entrepreneur who empowers a network of over 500 smallhold farmers with her business. Our partnership allows us to help others while gaining all the benefits of this superfood for our hair!
Shea Butter: When it comes to natural conditioning and moisturizing benefits for curly hair, very few ingredients can rival Shea. Full of natural antioxidant and anti-inflammatory properties, we knew we couldn’t create a hair care line for curly hair without including this in our formulations. Once absorbed into the hair shaft, shea butter coats the hair, serving as a natural heat protectant (and hey, some of us curly girls can’t live without our diffusers, right?)
Full Ingredient Lists
LUS | Love Ur Self is all about honesty and transparency! For this reason, we have included snapshots of the entire back labels of each product showing its full ingredient list, so that you can see the labels as if you were holding the actual bottles in your hands in a physical store.
To view each product's full ingredient list, please click on the second image displayed on that product’s SHOP page.
Love Ur Curls
As incredible as these ingredients are and as proud as we are of our final formulations, keep in mind that there is no “magic ingredient” that will, overnight, transform years of damage done to your hair via heat, relaxing, coloring, etc. It takes time, so remember to be patient and give yourself – and your curls – a break! #LoveUrCurls #LoveUrSelf
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1 Litre CURLY (Step 3)
Put an end to layering multiple products on your hair in an endless attempt to achieve “perfect” curls! This effective All-in-One will drench your curls in hydration, giving you soft gorgeous curls for days. Repair, hydrate and style your hair in one easy step. Infused with the right amount of shea butter, moringa and castor oil for your curl type. The result? Curls that look beautiful, feel super soft, and smell incredible too!
FREE OF: Sulfates, Silicones, Parabens, Paraffin, Phthalates, Propylene Glycol, DEA, Mineral Oil, Gluten, and Synthetic Dyes.
All of our products have been dermatologist tested & approved.
Each product in the 'Love Ur Curls' line is hypoallergenic, non-irritant, and safe for sensitive skin!
All of our products have been dermatologist tested & approved.
Each product in the 'Love Ur Curls' line is hypoallergenic, non-irritant, and safe for sensitive skin!
For a snapshot of the back label of this product, including full ingredient list, please click on the second image displayed above.
LUS Manufacturing
All of our products are formulated and manufactured in a GMP-compliant and FDA-registered laboratory in Canada. Each individual product has also been registered with Health Canada. At LUS Brands, we put consumer safety above all else.
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