Brand Guidelines - LUS Brands (Love Ur Self) Pro

How to Refer to Our Brand

“LUS” stands for Love Ur Self, and we want to ensure this is communicated clearly to all potential new customers, and those that already use and love the brand. Please follow these guidelines when referring to LUS | Love Ur Self.
 
"LUS" and "LUS Brands" are not to be used on their own. Instead, accompany “LUS” or “LUS Brands” with Love Ur Self Alternatively, you may reference the name of our core product line: Love Ur Curls.

Here are some examples of how these rules look in practice:

 

Accepted

• LUS | Love Ur Self
• LUS Brands | Love Ur Self
• 3-Step System from LUS | Love Ur Self
• Love Ur Curls 3-Step System
• Love Ur Curls Shampoo
• Trying out the Love Ur Curls line from LUS | Love Ur Self. 
• Trying out the Love Ur Curls line from LUS Brands | Love Ur Self
• I love the Love Ur Curls line

NOT Accepted

• LUS 
• LUS Brands
• 3-Step System from LUS
• LUS 3-Step System
• LUS Shampoo
• Trying out the LUS line
• Trying out the LUS Brands line
• I love LUS
• LUS | Love Ur Self (because “LUS” is emphasized in a different color)
• LUS Brands Love Ur Self (because “LUS” is emphasized in bold)