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Our Key Ingredients

With a mission to help you Love Ur Curls, the team at LUS | Love Ur Self made sure that we put a lot of LOVE into developing our products.


All of our products are free of:

Sulfates | Silicones | Parabens | Paraffin | Phthalates | Propylene Glycol | DEA | Mineral Oil | Gluten | Synthetic Dyes

When it comes to great natural ingredients for hair and skin, there are hundreds out there. Unfortunately, many of these ingredients just sound good on labels and have very little to no actual benefit for the hair. We did not want to use an ingredient just because it sounds good. For this reason, we worked closely with our chemists to see how several ingredients interacted together and as part of the overall formulas.

After months of research and development in the lab (and several failed attempts at creating the perfect curl formulas) we selected the following key ingredients because they simply worked and delivered on the promised effects.

moringa oil

Moringa Oil: 
Nicknamed the “miracle tree” for its many healing properties, moringa is full of vitamins, minerals, amino acids and protein. Moringa oil, which is extracted from the seeds of this superfood tree, has numerous healing & moisturizing benefits for hair and skin (far too many for us to list here, but we encourage you to look them up). We searched the globe to find the very best and purest moringa oil for use in our products. Luckily, we found the “Moringa Queen” in Kenya – an incredible female entrepreneur who empowers a network of over 500 smallhold farmers with her business. Our partnership allows us to help others while gaining all the benefits of this superfood for our hair!


shea butter

Shea Butter:
When it comes to natural conditioning and moisturizing benefits for curly hair, very few ingredients can rival Shea. Full of natural antioxidant and anti-inflammatory properties, we knew we couldn’t create a hair care line for curly hair without including this in our formulations. Once absorbed into the hair shaft, shea butter coats the hair, serving as a natural heat protectant (and hey, some of us curly girls can’t live without our diffusers, right?) 



Full Ingredient Lists

LUS | Love Ur Self is all about honesty and transparency! For this reason, we have included snapshots of the entire back labels of each product showing its full ingredient list, so that you can see the labels as if you were holding the actual bottles in your hands in a physical store. 

To view each product's full ingredient list, please click on the second image displayed on that product’s SHOP page.


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Our Key Ingredients

Love Ur Curls

As incredible as these ingredients are and as proud as we are of our final formulations, keep in mind that there is no “magic ingredient” that will, overnight, transform years of damage done to your hair via heat, relaxing, coloring, etc. It takes time, so remember to be patient and give yourself – and your curls – a break!  #LoveUrCurls #LoveUrSelf

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