Salon Retail Simplified
Salon Retail Simplified.
Welcome to LUS | Love Ur Self Wholesale, an exclusive partner program for top curly salons & stylists!
Curly Hair Simplified.
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The overflow of products, methods & rules have complicated natural hair care.
Our products & ingredients work to simplify your routine by making healthy, beautiful curls easy & achievable for everyone!
Curly Products Simplified.
Our innovative 3-Step System comes in Wavy, Curly & Kinky-Coily!
Find the perfect match using our Curl Quiz below!
Curly Products Simplified.
Our innovative 3-Step System comes in Wavy, Curly & Kinky-Coily!
Find the perfect match using our Curl Quiz below!
A moisturizing formula that gently yet effectively cleanses the hair and scalp. Designed for all hair types.
Infused with shea butter and moringa oil for ultra hydration and detangling. Designed for all hair types.
STEP 3: 'ALL-IN-ONE' STYLER
Replaces 3-5 other styling products for hydration, definition and shine in one step with a "no-product" look and feel.
Customized for different hair types:
Get killer beach waves with lots of volume with our light-hold, non-sticky & non-greasy formula that leaves hair feeling soft & smooth!
A custom blend to drench hair in hydration for soft, defined, voluminous, shiny curls that last for days and smell great too!
Our most moisturizing formula for the hair & scalp, while also serving as a curl activator! Non-oily, non-sticky, "no product" feel.
Our light-hold, non-sticky and non-greasy formula for soft, smooth, killer beach waves with lots of volume!
A custom blend to drench hair in hydration for soft, defined, voluminous, shiny curls that last for days and smell great too!
Our most moisturizing formula that also serves as a curl activator for a "no product" feel.
Get killer beach waves with lots of volume with our light-hold, non-sticky & non-greasy formula that leaves hair feeling soft & smooth!
A custom blend to drench hair in hydration for soft, defined, voluminous, shiny curls that last for days and smell great too!
Our most moisturizing formula for the hair & scalp, while also serving as a curl activator! Non-oily, non-sticky, "no product" feel.
A moisturizing formula that gently yet effectively cleanses the hair and scalp.
For all hair types.
Infused with shea butter and moringa oil for ultra hydration and detangling.
For all hair types.
STEP 3: 'ALL-IN-ONE' STYLER
Replaces 3-5 other styling products for hydration, definition and shine in one step with a "no-product" look and feel.
Customized for different hair types:
Our light-hold, non-sticky and non-greasy formula for soft, smooth, killer beach waves with lots of volume!
A custom blend to drench hair in hydration for soft, defined, voluminous, shiny curls that last for days and smell great too!
Our most moisturizing formula that also serves as a curl activator for a "no product" feel.
All of our products are formulated and manufactured in a GMP-compliant and FDA-registered laboratory in Canada, with each individual product Health Canada registered.
Get killer beach waves with lots of volume with our light-hold, non-sticky & non-greasy formula that leaves hair feeling soft & smooth!
A custom blend to drench hair in hydration for soft, defined, voluminous, shiny curls that last for days and smell great too!
Our most moisturizing formula for the hair & scalp, while also serving as a curl activator! Non-oily, non-sticky, "no product" feel.
Our light-hold, non-sticky and non-greasy formula for soft, smooth, killer beach waves with lots of volume!
A custom blend to drench hair in hydration for soft, defined, voluminous, shiny curls that last for days and smell great too!
Our most moisturizing formula that also serves as a curl activator for a "no product" feel.
We put consumer safety above all else.
All of our products are formulated and manufactured in a GMP-compliant and FDA-registered laboratory in Canada, with each individual product Health Canada registered.
Curly Ingredients Simplified.
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We are determined to offer products that actually work without the harsh stuff.
Our products are FREE OF:
Our products are FREE OF:
× Sulfates
× Silicones
× Parabens
× Propylene Glycol
× Phthalates
× Paraffin
× DEA
× Mineral Oil
× Gluten
× Synthetic Dyes
× Sulfates
× Silicones
× Parabens
× Propylene Glycol
× Phthalates
× Paraffin
× DEA
× Mineral Oil
× Gluten
× Synthetic Dyes
All of our products have been dermatologist tested & approved.
Each product in the 'Love Ur Curls' line is hypoallergenic, non-irritant, and safe for sensitive skin!
All of our products have been dermatologist tested & approved.
Each product in the 'Love Ur Curls' line is hypoallergenic, non-irritant, and safe for sensitive skin!
The Good Stuff
Moringa Oil
Full of vitamins, minerals, amino acids and proteins essential for the growth and maintenance of healthy hair.
Shea Butter
Full of natural antioxidant and anti-inflammatory properties, while serving as a natural heat protectant.
The Good Stuff
Moringa Oil
Full of vitamins, minerals, amino acids and proteins essential for the growth and maintenance of healthy hair.
Shea Butter
Full of natural antioxidant and anti-inflammatory properties, while serving as a natural heat protectant.
Curly Routine Simplified.
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Shorten service time, produce consistent results & flaunt your technique!
Watch how professionals use LUS | Love Ur Self as their staple to nail results every time!
HOW TO APPLY THE 3-STEP SYSTEM
Get best results by doing LESS
All of our products are ACTIVATED BY WATER!
Tip: Use more water for tighter curl types.
LESS IS MORE when it comes to our products!
Tip: Use half of what you would normally use.
Real Women. Real Results.
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Explore our WAVY, CURLY & KINKY-COILY videos below to see real curl inspo from the LUS | Love Ur Self Fam!
1) ACTIVATED BY WATER
2) LESS IS MORE!
Our top curl tips & tricks!
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Here's our best blogs to help your team and clients get the most out of their LUS!
What’s the secret to capturing beautiful, defined ringlets? You need to make your curls clump...
We're sharing with you our best tips for
falling in love with your curls using LUS | Love Ur Curls.
Need marketing assets for your LUS | Love Ur Self?
Check out our brand toolkit below for access to a library of LUS | Love Ur Self media!
