What’s the secret to capturing beautifully
defined ringlets? You need to make your curls
clump...
FREE SHIPPING TO CAN & US | $75 USD+
WE ARE STILL SHIPPING TO CAN & US | LEARN MORE ❤️
Curly Hair Simplified.
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The overflow of products, methods & rules have complicated natural hair care.
Our products & ingredients work to simplify your routine by making healthy, beautiful curls easy & achievable for everyone!
Curly Products Simplified.
Our innovative 3-Step System comes in Wavy, Curly & Kinky-Coily! Find the perfect match using our Curl Quiz below!
STEP 1: SULFATE-FREE SHAMPOO
A moisturizing formula that gently yet effectively cleanses the hair and scalp. Designed for all hair types.
STEP 2: SILICONE-FREE CONDITIONER
Infused with shea butter and moringa oil for ultra hydration and detangling. Designed for all hair types.
STEP 3: 'ALL-IN-ONE' STYLER
Replaces 3-5 other styling products for hydration, definition and shine in one step with a "no-product" look and feel.
WAVY
Get killer beach waves with lots of volume with our light-hold, non-sticky & non-greasy formula that leaves hair feeling soft & smooth!
CURLY
A custom blend to drench hair in hydration for soft, defined, voluminous, shiny curls that last for days and smell great too!
KINKY COILY
Our most moisturizing formula for the hair & scalp, while also serving as a curl activator! Non-oily, non-sticky, "no product" feel.
We put consumer safety above all else.
All of our products are formulated and manufactured in a GMP-compliant and FDA-registered laboratory in Canada, with each individual product Health Canada registered.
Curly Ingredients Simplified.
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We are determined to offer products that actually work without the harsh stuff.
Our products are
FREE OF:
Sulfates
Silicones
Parabens
Propylene Glycol
Phthalates
Paraffin
DEA
Mineral Oil
Gluten
Synthetic Dyes
All of our products have been dermatologist tested & approved.
Each product in the 'Love Ur Curls' line is hypoallergenic, non-irritant, and safe for sensitive skin!
The Good Stuff
Moringa Oil
Shea Butter
Curly Routine Simplified.
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The overflow of products, methods & rules have complicated natural hair care.
Our products & ingredients work to simplify your routine by making healthy, beautiful curls easy & achievable for everyone!
HOW TO APPLY THE 3-STEP SYSTEM
Get best results by doing LESS
All of our products are ACTIVATED BY WATER!
Tip: Use more water for tighter curl types.
LESS IS MORE when it comes to our products!
Tip: Use half of what you would normally use.
Real Women. Real Results.
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Explore our WAVY, CURLY & KINKY-COILY videos below to see real curl inspo from the LUS (Love Ur Self) Fam!
Our top curl tips & tricks!
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Here's our best blogs to help your team and clients get the most out of their LUS (Love Ur Self)!
Is it better to air dry or diffuse curly hair?
We break down the pros and cons of each...
Need marketing assets for your LUS (Love Ur Self)?
Check out our brand toolkit below for access to a library of LUS (Love Ur Self) media!
