What’s the secret to capturing beautifully
defined ringlets? You need to make your curls
clump...
FREE SHIPPING TO CAN & US | $75 USD+
WE ARE STILL SHIPPING TO CAN & US | LEARN MORE ❤️
Curly Hair Simplified.
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The overflow of products, methods & rules have complicated natural hair care.
Our products & ingredients work to simplify your routine by making healthy, beautiful curls easy & achievable for everyone!
STEP 1: SULFATE-FREE SHAMPOO
A moisturizing formula that gently yet effectively cleanses the hair and scalp. Designed for all hair types.
STEP 2: SILICONE-FREE CONDITIONER
Infused with shea butter and moringa oil for ultra hydration and detangling. Designed for all hair types.
STEP 3: 'ALL-IN-ONE' STYLER
Replaces 3-5 other styling products for hydration, definition and shine in one step with a "no-product" look and feel.
Get killer beach waves with lots of volume with our light-hold, non-sticky & non-greasy formula that leaves hair feeling soft & smooth!
A custom blend to drench hair in hydration for soft, defined, voluminous, shiny curls that last for days and smell great too!
Our most moisturizing formula for the hair & scalp, while also serving as a curl activator! Non-oily, non-sticky, "no product" feel.
All of our products are formulated and manufactured in a GMP-compliant and FDA-registered laboratory in Canada, with each individual product Health Canada registered.
Curly Ingredients Simplified.
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We are determined to offer products that actually work without the harsh stuff.
Our products are
FREE OF:
Sulfates
Silicones
Parabens
Propylene Glycol
Phthalates
Paraffin
DEA
Mineral Oil
Gluten
Synthetic Dyes
All of our products have been dermatologist tested & approved.
Each product in the 'Love Ur Curls' line is hypoallergenic, non-irritant, and safe for sensitive skin!
Moringa Oil
Shea Butter
Curly Routine Simplified.
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The overflow of products, methods & rules have complicated natural hair care.
Our products & ingredients work to simplify your routine by making healthy, beautiful curls easy & achievable for everyone!
HOW TO APPLY THE 3-STEP SYSTEM
All of our products are ACTIVATED BY WATER!
Tip: Use more water for tighter curl types.
LESS IS MORE when it comes to our products!
Tip: Use half of what you would normally use.
Real Women. Real Results.
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Explore our WAVY, CURLY & KINKY-COILY videos below to see real curl inspo from the LUS (Love Ur Self) Fam!
Our top curl tips & tricks!
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Here's our best blogs to help your team and clients get the most out of their LUS (Love Ur Self)!
Check out our brand toolkit below for access to a library of LUS (Love Ur Self) media!